BENTLEY ACHIEVES SALES RECORD IN 2020
Our headquarter has announced that a total of 11,206 extraordinary cars of our brand have been delivered worldwide, which constitutes a new sales record in the 101 years of Bentley Motors' existence.
This figure represents a growth of two percent over the previous year (2019), despite a 2020 marked by the complexity of the pandemic when our production was shutdown for seven weeks beginning in March, and running at a 50 per cent output for a further nine weeks thereafter, as social distancing measures were introduced.
Certainly, the passion and commitment of our team, and the trust of our customers, have allowed our brand to end the year with good results.
The launches of the new Flying Spur (especially the V8) and the New Bentayga have been very popular with our customers and the media and have become the key to success at the end of the year.
Another strategy that has allowed us to face 2020 successfully is the introduction of a number of exciting new models, combined with greater global availability of other popular models.
Adrian Hallmark, President and CEO of Bentley Motors, said that achieving record sales performance is a strong measure of our potential, adding that “as we look to the year ahead we remain cautiously optimistic as much remains uncertain. One thing that doesn’t is our commitment to progress, the first step of which is the launch of the Bentayga Hybrid. This is one of nine new models we will launch this year as we continue on our Beyond100 strategic path and our accelerated journey towards becoming a fully electrified car company by 2030."
Development by markets
The Americas region delivered 3,035 cars, an increase of four per cent on the corresponding figure for 2019, 2,913. Placing the region as Bentley’s number one market, this strong performance was boosted by the introduction of the Flying Spur and a full year of sales of the Continental GT and GT Convertible luxury Grand Tourer.
Bentley’s biggest growth was reserved for China, posting a sales increase of 48 per cent, 2,880 cars, against 1,940, as the traditional sedan market welcomed the introduction of the all-new Flying Spur, with Bentayga sales remaining strong.
Europe closed the year with the delivery of 2,193 cars, against a figure of 2,670 in 2019, a decrease of 18 per cent with the region impacted because of the market entry delays of the all-new Bentayga.
Bentley’s home market in the UK continued its consistent strong performance, recording sales of 1,160 cars. This represented a decrease of 22 per cent over the previous year.
Bentley delivered 735 cars to the Middle East in 2020, against a total of 852 the previous year.
Finally, the Asia Pacific region posted an increase of six per cent, delivering 1,203 cars, against 1,139 sold in 2019.
TAGS: #Bentley #BentleyBarcelona #BeExtraordinary